Tuesday, April 19, 2011

Dreamcore Day 1 Musings

A very full first day at Dreamcore.  The day began with a keynote overview by CEO Michael Seifert on how OMS, content personalization, and CRM integration form a complete circle of customer engagement.   I was struck at how OMS is being woven into the Sitecore product.  For example, the page editor now provides a  interface for tagging content by marketing persona using a nifty feature called Persona Cards, and there is now a very intuitive automation designer that handles building personalization workflows.  Alexey Rusakov showed off more of what the page editor can do in 6.5, such as generating item clones and spinning off personalization rules.  Empower the content author!