Monday, December 10, 2012

Extending DMS: Symposium Learnings, Part 2

In my last post, I discussed Sitecore's conception of DMS as a nexus for measuring, managing, and optimizing engagement value.  Today I'd like to share some concrete takeaways on how this can be done.  I attended three developer-track talks on DMS, and each reinforced my understanding of how this module can be extended by the developer to tie the customer experience to business value.